Meet The Team

Meet the friendly team of pure


Proud Owner

It was 20 years ago that I first launched Pure, and 12 years ago since we added menswear to our store. Now the largest menswear hire showroom in Norfolk and still proudly independent, I am so grateful for what we’ve achieved together.


Senior Menswear Stylist

Jessica has worked her way up from Saturday girl to Senior Stylist since joining us a few short years ago. She’s actually an amazing artist, and so has a fantastic eye for colour which means she can always bring your outfit ideas to life.


Menswear Stylist

Originally a Bridal Stylist, Renee seized the opportunity to switch departments in 2023 and hasn’t looked back. She’s a natural in menswear, obsessively tidy, straight talking, with a dry sense of humour, the perfect combo!


Menswear Stylist

Annette has been with us for around 15 years now (we think!) And she still wears her trademark sparkly lipstick every day! She’s so knowledgeable, professional and honestly hilarious, and is by far the most glamorous member of the team!!


Menswear Stylist

Don’t mistake Iona’s quiet character for a lack of confidence or experience! She is a brilliant stylist and an absolute pro at creating the right outfit for almost all her customers on their first visit and she’ll 100% find you yours too!


Menswear Stylist

If you’ve followed us on Instagram (@puresuithire) there’s a good chance you may recognise Sophie! As she’s the star of the daily (ish) ‘Walk to Work with Sophie’ stories! and just happens to be one of the loveliest people we know. 



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