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Wow what a whirlwind it has been! Let me start by sharing with you that there are several awards opportunities for those of us in the wedding industry nowadays, some of which carry more weight and are more respected than others. We’ve looked at a few of them over the…

This is an interesting question and one that seems to come up more and more lately. The simple answer is, No. Our gowns start at £749, which is less than many dresses you’ll find at Wed2Be and other ‘off the peg’ retailers.  However, unlike these high street chains we only…

We have recently been nominated in the category ‘Best Bridal Retailer’ in The Wedding Industry Awards…which in itself is uber exciting :-), but during the process I had to write a little about us for the judges.  We have no idea if we’ve made the final yet by the way,…

Well, I’ve been rather quiet on my blog lately as I’ve been busy working in the shop making changes to the layout.  Our fab men’s hire department , Pure Suit Hire, has just been growing and growing since it opened back in 2012 and finally even I had to admit…

So today I had the lovely Amy from Heart Radio come in to interview me about the Royal Wedding and also to find out all about the street party! Everyone is desperate to know what Meghan will wear…if only I had a crystal ball! Haha! You can read my earlier…

You may have seen my other blog post about our recent buying trip to Maggie Sottero for A/W2018.  Well we couldn’t have been more thrilled to find out that Maggie has decided to make a core range of their gowns, not a different range, but key styles from the real…

It’s no secret that we are HUGE Maggie Sottero fans here at Pure.  Every year, season after season her designs offer incomparable fit, quality and beauty.  There is always so much excitement and a buzz around the place when it’s time to go along and buy the new season collection. …

With a little over three weeks until the Royal Wedding of Prince Harry and Meghan Markle we’re fizzing with excitement here at Pure with thoughts of what the bride will be wearing. We really think she’ll have a couple of dresses, one more traditional and in keeping for a Royal…

So this year we’ve been approached by Bride Magazine to work collaboratively on a joint idea with them. We’re going to be filming a series of video’s offering top tips, from what to expect from your bridal boutique, to the basics you should know about buying a bridal gown and…

Today we had the front cover photo shoot for Marry in Norfolk Magazine.  We were thrilled to be asked to get involved and excited for our first photo shoot at this stunning venue…it all got a little more exciting when the huskies turned up! We’ve never done a shoot with…

We love a good road trip…well who doesn’t? But when it’s a team road trip, and we’re all on board and all going to buy Maggie Sottero wedding dresses…well, we’re just like kids in a sweet shop! This season the key trends were sleeve details, lace is still very big,…

We have been in the wedding dress business for a long time now and so we are always confident in the collections we buy from our designers.  But, they can’t always predict what our brides want and we often find ourselves in a situation where a bride will love the…